INTOSANA GmbH internship report Essay Example | Topics and Well Written Essays - 3250 words

INTOSANA GmbH internship report - Essay Example During this year’s internship program, I was assigned to help in developing the marketing strategy of the company especially through online marketing promotion. In addition, I was tasked to perform a market analysis on a specific target group which turned out to be a vital source of information for the company. With these accomplishments, I did not only able to fulfill my duty as an intern but also contributed to the overall growth of the company. In fact, during the entire internship period, I was able to help them get 15 more clients through my work in marketing strategy. Having worked for eight hours a day in two months, I have fully performed my task and prepared to document my working journey. As such, the purpose of this paper is to primarily recount my internship experiences at Intosana GmbH – my role in the company, the contributions I have made, and the lessons learned from the internship experience. First, the description of the organization will reveal the co mpany’s organizational structure and the role I played in the company. From this, an analysis of my experience will showcase my learnings in business and management. Lastly, I will present a personal evaluation of my experiences to showcase my insights about the entire experience. As a nursing care service facility, Intosana GmbH is a company that primarily provides home care service to the elderly. Having started its operation only in November 2010, the company envisions to expand and to improve its services in Berlin and eventually all over Germany. The company’s growth revolves around its mission which states that it aims to willingly provide assistance and advice to its clients. On its website, the company promotes its reliability by providing â€Å"all levels of care† and cooperating with doctors, pharmacists, medical suppliers, and other service providers to meet the needs of its clients. Moreover, the company prides itself in having a nursing team that is â€Å"qualified, reliable, friendly, and motivated† to assure the clients of round-the-clock service, attention, and care. Specifically, it provides basic care such as meal preparation, pulse checks, washing and catering service. It also provides domestic assistance such as cleaning the client’s residence and home visits by doctors and medical personnel. Aside from medical care, it also organizes services such as contact with support groups, newspaper services, emergency call service and physiotherapy. According to the company, the selection process for their staff involves an emphasis of both technical and interpersonal skills that will contribute to the company’s growth. Also, these qualities are expected to boost the teamwork within the staffs and groups in the company. Additionally, it believes that every employee has â€Å"an independent personality† which means that the company deals with its staff individually. The company further emphasized its s taff being â€Å"courteous and friendly† to its clients. This is mainly attributed to Intosana GmbH’s belief that it treats an individual as a whole, and not as a sick person. My Work Description For two months, I worked eight hours a day at Intosana GmbH from March 1 up to April 30, 2012. My work task involves helping the company improve and develop its marketing strategy to attract more clients and expand its operation in Berlin. Specifically, my role